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Hatch turns 40 this year and instead of a midlife crisis finally seems intent on embracing some of the changes that is rocking the industry it seeks to serve.
At least three new Web-related categories have been added: self promotion, e-commerce and online advertisements. In addition to bringing in more entries from the interactive units of traditional ad agencies, the hope is that new entrants from interactive specialty shops will be drawn in.
This year also marks the first time that all entry forms must be submitted online at www.adclub.org/hatchentry
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