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Glitzy special effects replace the standard category scenes of happy gamblers tossing dice in a new campaign from R&R Partners that attempts to attract a hip, urban crowd to the MotorCity Casino in Detroit.
The effort introduces the tagline, “The pulse of Detroit” for the casino, which is owned and operated by Detroit Entertainment, a joint venture of Atwater Casino Group in Detroit and Las Vegas-based Mandalay Resort Group.
Three 30-second TV spots from the Las Vegas agency feature 3-D animation and are set to an original, upbeat score.
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