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BOSTON Partners + Simons today said it has joined the W2 consortium of independent marketing shops.
“We will continue to provide world-class creative and strategy while bringing a richer offering in digital media, measurement and analytics to support today’s marketing challenges,” said agency president and creative chief Tom Simons, in a statement.
Larry Weber, founder of W2 in Waltham, Mass., becomes non-executive chairman of P+S, a Boston-based ad agency with a mix of consumer and business-to-business clients.
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