Four years ago, Meyer & Wallis laid off more than a third of its staff and moved its offices in search of cheaper rent after it failed to bounce back from the 1994 loss of its cornerstone Dominick's Finer Foods account.
Last week, the Milwaukee agency moved into a new space filled with all the industry's interior design bells and whistles--concrete block and angled walls, frosted glass and galvanized metal columns.
A steady rebuilding process has put the shop back on its feet, and a succession plan has agency founder Bob Meyer turning over his president's title to Scott Rackham, previously vice president and chief operating officer.
Meyer remains chief executive officer of the agency, which claims billings of $30 million.
"We've got a lot of good things going in the last three years," said Rackham, who was recruited by Meyer four years ago from a Denver brand development firm. "We made a conscious decision to have a good balance of clients and industries, to make sure one client's not going to sink us."
M&W has maintained an Indianapolis office since creative chief Tim Wallis moved there in 1996, citing a desire to return to the site of his former shop, Jehs & Wallis. That office now has six employees, Rackham said.
The agency has mined the area for clients, most recently picking up the Hoosier State's largest energy company, Vectren. Rackham's goal of expanding the geographic base of agency clients has been realized with the pickup of St. Joseph's/Candler Healthcare System in Savannah, Ga., and Midwest Sports Channel of Minneapolis. K