ATLANTA The Hauser Group has named Ed Klein, a former top marketing and advertising executive at Coca-Cola, president of the agency.
Klein will oversee all aspects of the independent shop, including working directly with clients to develop marketing campaigns. There was no president at the agency before he joined.
Klein resigned his job as vp of marketing for the Diet Coke brand in North America to join Hauser. He was with Coke for eight years in positions such as global brand director for Diet Coke, advertising director for brand Coca-Cola worldwide and advertising manager for North America. He helped develop campaigns for the Barq's, Fruitopia, Citra, Surge and Minute Maid brands, as well as Coke's current "Real" campaign. Before Coke, Klein was an svp at Doner for 11 years.
"This position is the realization of a dream to lead a vibrant and growing advertising agency," he said.
Hauser employs about 25 people at its offices in Atlanta and Savannah, Ga., and has capitalized billings of about $24 million.