New Orleans Tourism Travels to More Markets

Budget Bump, Harrah’s Casino Ante Extend Reach in the East
NEW ORLEANS-The New Or-leans Tourism Marketing Corp. has added an extra $1 million to its $5 million marketing budget to extend the annual summer campaign beyond the traditional South-Midwest target audience.
That means New Orleans will be hyped to far-flung cities such as New York, Los Angeles and a host of other markets it does not ordinarily mine for tourists.
The Crescent City’s marketing arm normally targets its Southern neighbors, including Texas and Oklahoma, in the annual marketing efforts through agency of record Montgomery Stire & Partners here.