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DALLAS Peter A. Mayer has launched a PSA campaign for the City of New Orleans that encourages its residents to keep their city clean.
The initiative was conceived by the Greater New Orleans Broadcasters Association, which enlisted the shop to create a campaign that is planned to last five years.
According to agency creative director Josh Mayer, the work was developed to urge New Orleans residents to change their attitudes and behavior about litter.
“This campaign really targets young people—those 25 and under,” he said.
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