With two of the three names on the door exiting the agency last year, officials with Atlanta's Tausche Martin Lonsdorf said last week that the shop would now operate under the new moniker of Fletcher Martin.
Kurt Tausche departed to assume the presidency and creative helm of Cole Henderson Drake, while Joe Lonsdorf is now with newworld-marketing.com.
The name change also makes room for the addition of Andy Fletcher, who joined the shop in 1996 as president. The Martin, by the way, is for agency chief operating officer Margaret Ann Martin, who was a founding partner of Umphenour Martin in 1987, which became TML in 1991.
"When I joined the agency in 1996, it was our mission to retool," said Fletcher. "Now, ownership changes give us the impetus to not only announce a new name, but formalize the mission we put in place 18 months ago."