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New Name and Partners at Gardner Nelson

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NEW YORK The Gardner Nelson Project has changed its name to Gardner Nelson & Partners and expanded its executive suite this month, bestowing partnerships on 10 senior staffers.

The new partners are creative directors Paul Wolff, David Page and Brian Kelly; strategic planners Chris Boak and Sue Manber; project directors Tom Guerin, Caroline Watt and Coleen Cahill; director of print production Bill Ivey; and director of broadcast production Bob Samuel.

"It's a message to the market that we have these very senior people and they are actually going to be working on your advertising account," said co-founder Steve Gardner. "A lot of clients feel they can't get senior-level attention in a traditional agency structure."

Gardner and Tom Nelson established the New York shop four years ago after leaving their posts at Ammirati Puris Lintas.

Gardner Nelson & Partners is the agency of record for Bank One, Vonage and Clear Energy States Alliance. The shop claims billings of $115 million.