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Former McDonald’s media executive Bruce Smith will make new business a priority as he takes over as managing partner of Mindshare in Chicago, according to his boss.
“He will be looking for new-business opportunities to really build the Chicago office,” said Marc Goldstein, CEO of Mindshare North America.
Smith, 47, takes the job following a search that began in July after Kathleen Brookbanks joined Omnicom’s OMD here as managing director.
Smith for the past two years was president and CEO of ABC Interactive, a unit of the Audit Bureau of Circulations in Schaumburg, Ill.
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