New Michigan HMO Selects 2 Finalists in Agency Search

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DETROIT-CareAmerica Michigan, a fledgling health maintenance organization based in Southfield, Mich., has chosen two finalists in a review of its $2 million account.
Contenders for the assignment are Mars Advertising, also in Southfield, and Edois Advertising of Birmingham, Mich., said Greg Williams, the healthcare provider’s vice president of sales and marketing. He did not identify other agencies that were considered but eliminated after the first round.
Advertising spending is expected to increase as the health maintenance organization signs up companies to offer the health plan, he said.




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