A NEW McTAG? IT'S EASY

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If McDonald’s replaces its ‘What you want is what you get’ tagline, as it and lead agency Leo Burnett are thought to be exploring, don’t be surprised if the new theme incorporates the word ‘easy.’
Easy was the watchword during McDonald’s teleconference with reporters after its private meeting with securities analysts last week. Vice chairman Jack Greenberg said McDonald’s focus will continue to be its ‘good, hot, easy-to -eat food,’ while McDonald’s USA president Ed Rensi said the goal is to keep it ‘the brand that represents the easiest quick-service restaurant for the consumer to visit.




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