New Managers Plan Strategy Shift at Arnold S.F.

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Arnold is banking on Jim McGinn and Stu Cooperrider to turn its fortunes around in San Francisco. The executives say broadening the office’s focus beyond its technology base is a key element in their rebuilding strategy.

McGinn last week was named president of the Havas-owned shop’s Bay Area outpost. Cooper rider was named creative director. Both were previously senior vice presidents at Arnold’s Boston headquarters.

The two said they plan to cross-sell services with other Arnold holdings, such as the San Francisco offices of direct marketing company Brann Worldwide and public relations shop Magnet Communications.



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