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New Look, Focus for 'Technology Review'

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BOSTON Technology Review, the 105-year-old magazine affiliated with the Massachusetts Institute of Technology, said it will expand its scope and introduce a major redesign with its January 2005 issue.

The magazine "is rededicating itself to the mission of describing emerging technologies and explaining their impact to an audience of senior executives," according to a statement.

The title is increasing its frequency from 10 to 12 times per year. Each issue will contain an additional 20 pages of editorial content.

For a top-to-bottom redesign, Technology Review president and CEO R. Bruce Journey tapped Roger Black, who has created the looks of some of America's best-known magazines, including Esquire, Newsweek and Rolling Stone. Changes include an easier-to-read typeface, simplified navigational elements and a greater emphasis on charts and graphics.

"I want the appearance of Technology Review to flatter the reader," Journey said. "It should be one of those iconic magazines like The New Yorker or The Economist that people are proud to display."

Technology Review launched in 1899 as an MIT alumni magazine. It still counts more than 90,000 graduates among its 315,000 subscribers.

—Adweek staff report