New Line Lets Users Into Cockpit For 'SoaP'

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It all began with the unusually direct title: Snakes on a Plane. Last year, the silly-sounding title in New Line’s lineup of films caught the eye of bloggers, who made the movie the subject of speculation and jokes. The rest is Web and viral marketing history.

Snakes on a Plane —starring Samuel L. Jackson as an FBI agent fighting off hundreds of slithery critters at 30,000 feet—has become a full-fledged Web phenomenon, spawning fan blogs, tribute trailers, music videos, songs and a bevy of fan-created paraphernalia.

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