New JDK Print Touts SilverStar

boston—Jager Di Paola Kemp has launched a print effort for Osram Sylvania’s SilverStar halogen automotive lights.

One execution features a Subaru with sparkling headlights. A close-up in the corner of the ad reveals photographs of two lights—one is a standard halogen unit next to a much brighter SilverStar.

“SilverStar—the brightest, 100 percent street-legal halogen on the road—burning with a white-hot intensity that sets you and your ride apart from the pack,” reads the copy. Additional text notes that drivers can upgrade to SilverStar and save $10.

“We tried to capture the audience’s attention with the visual focus on the popular Subaru WRX, which we shot in a way to entice and excite,” said Steve Farrar, the shop’s senior design director.