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NEW YORK Horizon Media is about to unveil a new marketplace positioning statement, along with a new logo and updated Web site. It’s the first branding and image revamp for the independent media shop in 10 years, said founder and CEO Bill Koenigsberg.
The new “Business is personal” replaces the outgoing “Marketing-driven media services company” tagline. According to Koenigsberg, being marketing driven is “the cost of entry” for any media shop hoping to be successful now.
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