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ATLANTA A growing Hispanic marketing segment has prompted two ad executives to open a new agency.
Manuel Machado and Al Garcia-Serra have formed Machado/Garcia-Serra Publicidad in Miami to specialize in U.S. Hispanic and Latin American marketing, the shop said.
The agency has signed on Tiffany & Co.; Extenda, the trade organization for Andalusia, Spain; Sprint Yellow Pages; and Southeast Toyota Distributors.
CEO Machado’s resume includes stints at Burson-Marsteller, Univision and Bacardi. He founded the Meka Group in 1994 (now BVK/Meka), which handled clients such as Sprint PCS, Nortel, Nike and Tenet Health System.
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