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Automaker’s Corporate Image Now on Front Burner; New Tagline
SAN FRANCISCO-Facing stiff competition in the truck market, Isuzu Motors has broken a campaign from Goodby, Silverstein & Partners that repositions the Isuzu brand as the specialist in sport utility vehicles.
The new ads take a more up-front corporate image approach and, unlike recent ads, carry a tagline: “Go farther.”
The campaign touts Isuzu’s vehicles as a means of escape from urban life. Ads broke Sept. 14 on network TV during the broadcast of the 49th Annual Primetime Emmy Awards.
The campaign consists of two image spots: One at 60 seconds in length, the other at 30.
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