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ARNOLD FORTUNA LAWNER & CABOT
Overall Billings: Up 11.3% to $365 million……………………………………. B
New Business: VideoGuide, Hood, Blue Shield, N.Y. $14 million…… C
Growth from Existing Business: Up $30 million……………………………… B
Business Lost: Allied, Digital, A-Copy. $13 million………………….. C+
Creativity: Great stuff all around and Blue Cross is over the top. Creative boss Ron Lawner deserves more credit than he gets………………… A+
Management: Tom Lawson, Universal Group a capital coup………….. A
Teacher”s Comments: Identity problem denotes problems converting prospects to wins when Hood is cream of crop.
Overall Grade: B+
HILL, HOLLIDAY, CONNORS, COSMOPULOS
Overall Billings: Up 5% to $296 million……………………………………… C
New Business: Humana, Reebok Golf, Ahead, Inc.
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