Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Under the theme “Never come down,” Lotas Minard Patton McIver is launching an estimated $10 million campaign for Easy Spirit’s new Anti-Gravity women’s fitness shoe.
The first ads in the print and TV campaign broke late last week on cable channels and will begin appearing on network TV Sept. 8.
“I like [this campaign] because it targets what women are really doing,” said Judy Lotas, a partner at New York-based Lotas Minard. “These women aren’t sweating and vomiting.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in