New Direction, Budget for Pork Producers

CHICAGO The National Pork Board said it has approved a $53.7 million budget for 2005 that will allow for “the first major change in the pork industry’s consumer marketing program” since the “Pork. The other white meat” campaign was launched in 1986.

The 15-member Des Moines, Iowa-based board said the new budget also includes “support for an industry-wide effort to begin mapping the swine genome and for a producer-led effort to bolster the image of the industry in the communities where they live and work.”