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New Creative Director at Atlanta Brand Builder

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Andrew Davidhazy has been named partner and creative director of brand building at marchFIRST.

Davidhazy, 33, comes to Atlanta from the global professional services and information company's Cupertino, Calif., office. He first joined the Chicago-based firm last year, and has contributed to brand building and Web development efforts in marchFIRST's Paris; Geneva, Switzerland; Seattle; and Cupertino offices.

He replaces Minsoo Pak, who left the company in February to accept a partnership at Voltage Factory, a technology-based marketing firm in Atlanta.

Pak was part of the exodus from what was then called USWeb/CKS. The departures were a combination of layoffs and resignations that followed the company's initially aggressive pursuit of high-tech talent in the Atlanta area.

Though the company's talent pool is not as deep as it once was, Davidhazy said he recognized the need for skilled staffers.

"Although at-tracting top-notch talent is highly competitive in this market, marchFIRST has and will continue to assemble the best, most creative minds in the country," Davidhazy said. "People have the opportunity to do killer creative and still have a great quality of life. Atlanta is the Silicon Valley with a better standard of living."

Prior to joining marchFIRST, Davidhazy worked at ad and design shops in New York, Seattle and San Francisco. He helped create marketing campaigns for clients such as Fox Television, United Airlines, Bank of America and Starbucks.

"Andy brings the energy and creative innovation of the Silicon Valley to the outstanding talent we've assembled in our brand-building department," said Richard Colven, marchFIRST managing partner. "His experience and leadership is generating work that is unequalled in this market."