New CMO to Lead EDS Agency Search

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DALLAS Information technology giant EDS has appointed Bob Segert to the newly created position of chief marketing officer, in which he will play a leading role in the company’s search for a new ad agency, the company said.

Segert, previously vp of U.S. financial services at EDS, will lead the firm’s global market management, including corporate and field marketing, competitive market intelligence, industry analyst relations, branding and advertising, the company said.

“Obviously, Bob will be very integral to all our decisions on our brand marketing,” a company rep said.

EDS,





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