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Client: Montgomery Asset Management, San Francisco
Agency: Katsin/Loeb, San Francisco
Creative Director/ Art Director: Carlton Taylor
Creative Director/Copywriter: Jef Loeb
Photography: Chris Wimpey
Rags to riches is the theme of Katsin/Loeb’s first work for mutual funds company Montgomery Asset Management. The print campaign is the client’s first branding effort, and ads will be featured in high-profile lifestyle magazines such as Architectural Digest, Gourmet and the New Yorker. The placement, according to creative director Jef Loeb, is designed to reach “baby boomers who are just starting to invest.”
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