New Campaigns: SOUTHEAST Client: Caribbean Cigar Co., Miami

Agency: The Zimmerman Agency, Tallahassee, Fla. Creative Director/Copywriter: Doug Engel Art Directors: Mark Limbach, John Towler Account Manager: Michele Lorentzen Photographers: Jimmy Williams, Gary Kufner Climbing aboard the cigar bandwagon, Caribbean Cigar Co. is in the middle of launching some 14 brands with the help of The Zimmerman Agency. Under the guidance of creative director Doug Engel, who joined the shop in January, Zimmerman's aim is to build a personality for each cigar. The Celestino Vega effort (left) targets a younger audience with its cigar-shaped surfboard (although not even a longboard could catch the "waves" in the photo). The agency used snob appeal for the premium brand, Havana Classico; the ad features a well-dressed older man leaning back in a beach chair, smoking and laughing. Copy reads: "Somewhere, someone is smoking an ordinary cigar. Poor bastard." Both ads are running in trade publications and in consumer magazines Cigar Aficionado, Smoke and Florida Smoker. The surfer ad runs through September in Playboy. -Katy Eckmann ______ Client: United Way of Middle Tennessee Agency: Bohan Carden & Cherry, Nashville, Tenn. Creative Director: Lee Hester Copywriter: Steve Hacker Art Director: Jason Middleton Director: Steve Moe Production Company: Piranha Pictures Two very different television commercials convey the need for the United Way of Middle Tennessee. In "Father," a man is shown talking about how his son was killed in a drive-by shooting. He says he was always there for his son, which was not the case for the youth who pulled the trigger. A voiceover makes the point that the United Way can be there for youths who do not have caring parents. "Wild Kingdom" shows documentary-style footage of lions while the voiceover talks about how animals take care of their young, ending with the question: "If animals show this kind of caring, shouldn't humans be able to do even more?" The spots are running on Nashville's four network affiliates and an independent station. For each paid placement, the stations are giving the United Way a public service slot. -Jim Osterman ______ Client: Audio Visual Services, Durham, N.C. Agency: West & Vaughan, Durham Executive Creative Director: Bill West Creative Director/Art Director: Robert Shaw West Copywriter: Francis George Designer: Shawn Brown Digital Illustration: Frank Nappi, Harper Prints Photographer: Alex Bee With the ultimate goal of getting experience in the home electronics category, West & Vaughan in Durham, N.C., recently created a poster for hometown television repair company Audio Visual Services. The poster replicates a damaged TV's "snowy" screen, with a uniformed repair man shown shoveling away the unwelcome white stuff. The only copy is the client's name, location, phone number and the words "Snow Removal." W&V creative director Robert Shaw West thinks the ad works for both client and agency. "[AVS] got us into the market," West said. "We learned about a business that we want to be in, and in turn, they ended up getting . . . advertising they'll be able to use." The posters are hanging in malls, on community bulletin boards and sides of buildings. West said newspaper ads will appear later this year. -K.E.

Brand Marketing

New Campaigns: SOUTHEAST Client: Caribbean Cigar Co., Miami

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