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Client: Seiko Corp. of America, Mahwah, N.J.


Agency: The Martin Agency, Richmond, Va.


Creative Director and Copywriter: Kerry Feuerman


Art Director: Jonathan Mackler


Agency Producer: Morty Baran


Director: Olivier Venturini





The Martin Agency has broken its first global advertising campaign for Seiko Corp of America’s line of Kinetic watches with a television and print effort. Executions work under the theme: ‘Someday All Watches Will Be Made This Way,’ alluding to the kinetic technology that powers the watch’s quartz movement by the actions of the wearer.

























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