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Client: Olympus America, Melville, N.Y.
Agency: Kirshenbaum Bond & Partners, New York
Creative Director: Bill Oberlander
Art Director: Marta Ibarrondo
Copywriter: Tim Godsall
Photographer: James Wojcik
Don’t believe the hype, size is everything. Kirshenbaum wanted do something big for the wee Stylus Epic from Olympus America, so it opted for a small-space print ad that features an ‘actual size’ photograph of the product, plus a whole lot of gratuitous copy. A picture of the new, approximately 4-inch by 21/4-inch product was taken to fit snugly within the confines of this one-third page ad.
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