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Client: Quincy’s Family Steakhouse, Spartanburg, S.C.
Agency: Match, Atlanta
Creative Directors: B.A. Albert, Elizabeth Cogswell Baskin
Copywriter: Kevin McKelvey
Art Director: Steve Andrews
Agency Producer: Christina Cairo
Director: Jim Zoolalian,minus 30
Editor: Ellen Crocker, Cosmo Street
One way to bring life to a client’s product is to bring that product to life. In the case of Quincy’s Family Steakhouse, television and radio commercials showcase the most popular item on the menu, known affectionately to Quincy’s diners as the “Big Fat Yeast Roll.”
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