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Client: NEC America, Melville, N.Y.
Agency: Evans Advertising and Public Relations, Dallas
Creative Director: Kim Smith
Art Director: Susan Shalowitz
Copywriters: Kim Smith, Chris Smith, Kenny Osborne

In a new trade campaign for NEC’s pagers, Evans is challenging dealers to learn more about the NEC products they sell. Four full-page ads concentrate on four components: pagers, merchandise displays, accessories and dealer instructional manuals. Each ad highlights one of those categories, with the other three noted in sidebar portions of the pieces.






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