Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Client: Brown’s Chicken & Pasta, Oak Brook, Ill.
Agency: Chase/Ehrenberg & Rosene, Chicago
Creative Directors: Marion Dawson, Bob Watson
Art Director/Director: Bob Watson
Brown’s Chicken has been using “It tastes better” as its ad slogan for 25 years, and it has served the regional restaurant chain well. This year, however, muscular rival Burger King has latched on to a variation: “If you ask us, it just tastes better.” To remind consumers who had it first, Brown’s this month launched a pool of five new 30-second TV spots in which real customers talk about how much they like the chain’s chicken and how truthful they believe its slogan to be.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in