New Campaigns

Client: Andersen Windows, Bayport, Minn.
Agency: Campbell Mithun Esty, Minneapolis
Executive Creative Director: David Duncan E
Executive Producer: Donna Gary Associate
Creative Directors: Kelly Gothier and Karen Rajcic
Director: Jonathan Taylor
New ads from Campbell Mithun Esty expand the testimonial approach used in its previous work for Andersen Windows. The campaign, which last year attempted to bridge the gap between contractors and clients, now takes a more aggressive and edgy tack. One spot, “Jury,” dramatizes a 1997 New Jersey court case in which a jury ruled in favor of homeowners who had been misled by a company claiming its windows were as good as Andersen’s.