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Client: Grendha Shoes, Orlando, Fla.
Agency: Cramer-Krasselt, Orlando
Creative Director: Bill Nosan
Art Director: Mark Robertson
Copywriter: Tom Woodward
Account Service: Joe Bouch
Photographer: John Bateman

Having test-marketed its Rider after-sports sandals in Florida last year, Grendha Shoes is ready for the national stage. It is placing the line in retail locations across the U.S., and is backing the effort with print ads from Cramer-Krasselt. A series of five ads–which broke nationally in Sports Illustrated last week–strives to give the brand “a certain hip quotient,” said C-K senior copywriter Tom Woodward.









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