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Client: Elias Brothers Restaurants, Warren, Mich.
Agency: Simons Michelson Zieve, Troy, Mich.
Creative Director: Harvey Gabor
Copywriter: Todd Hostettler
Art Director: Lisa Sabo Executive
Producer: Joel Bienenfeld
Photography Director: Pat Pask
Director: Mort Zieve

Elias Brothers’ Big Boy Restaurants is touting its high food-safety standards in two new 30-second TV spots from Simons Michelson Zieve. The spots are airing both in-store and on TV in the restaurants’ markets in Michigan, Ohio, West Virginia, Pennsylvania and California.









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