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Client: Standard & Poor’s, New York
Agency: Holland Mark Martin Edmund, Boston
Executive Creative Director: Bob Minihan
Art Director: John Vient
Copywriter: Jamie Klim
In a trio of print ads now breaking in markets around the world, financial ratings giant Standard & Poor’s attempts to convey its leadership position by avoiding conventional business images such as charts, graphs and professionals in suits. The campaign, created by Holland Mark Martin Edmund in Boston, instead uses natural imagery to help the client project a unified global image.
One ad shows a schematic of a suspension bridge spanning an icy fjord.
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