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Client: Millennium Import Co., Minneapolis
Agency: Clarity Coverdale Fury, Minneapolis
Creative Director/Art Director: Jac Coverdale
Creative Director/Copywriter: Jerry Fury
Photographer: Raymond Meeks
Clarity Coverdale Fury follows its Effie Award-winning introductory campaign for Belvedere Vodka with a group of four-color print ads appearing in various national magazines. While the previous campaign focused on the workers who make the upscale vodka, the new ads take a different tack, celebrating instead the vodka’s 500-year distilling tradition.
The full-page ads feature stark photography shot in Poland.
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