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Client: Venator Group, New York
Agency: Publicis, New York
Creative Director: Tony DeGregorio
Associate Creative Director: Peter Hoffman
Copywriter: Christian Shepherd
Art Directors: Elias Kotsias, Matt Leoppizzi
Director: Nick Rafter Executive Producer: Barbara Gans Russo
The first of four new TV spots for Champs avoids the †ber-serious tone common in sports ads in favor of fun and camaraderie. “We’re moving sports away from the solitary, hard-core training, win-at-all-costs image its had over the last several years,” said Publicis creative director Tony DeGregorio.







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