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Client: Ragged Mountain, Danbury, N.H. Agency: Clarke Goward, Boston Creative Director: Spencer Deadrick Art Directors: Sean Farrell, Mark Bauman Copywriter: Colin Nissan Photographer: Russ Quackenbush

Clarke Goward makes an appeal to serious winter sports enthusiasts in its latest campaign for Ragged Mountain ski resort in Danbury, N.H. The print and poster effort uses evocative black-and-white photography and the tagline, “Experience skiing. Again,” to emphasize the challenges posed by the client’s many trails. One ad shows a snowboarder suspended in space.

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