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Client: DeScenza Diamonds, Boston
Agency: Haggman, Manchester, Mass.
Creative Director/Copywriter: Eric Haggman
Art Director: Amy Farr
Photographer: David Zadig
Haggman’s first campaign for DeScenza Diamonds capitalizes on the retailer’s history in the Boston market. Two commercials–the client’s first foray into TV–carry the new tagline, “Now is the time. This is the place.” One spot features a young man shopping for an engagement ring as a voiceover begins, “Since 1915, more marriages have started here than you can ever imagine.”
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