Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
In order to brand 10 Cane as a unique Trinidadian rum, Mother in New York focused on authenticity by traveling to the Caribbean Islands. For 12 days,
photographer Lars Topelmann shot still photos, and partner Linus Karlsson shot the sights and characters of Trinidad on a 16 mm camera. The result is a print and outdoor campaign, as well as a 60- page custom-published magazine, running now, and 17 short films, which will begin breaking on the Web next week, chronicling different characters’ lives in Trinidad.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in