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One of the hottest trends born out of the Pacific Northwest that’s managed to percolate cross-country is the concept of the specialty coffee house. The most visible of the bunch is Seattle-based Starbuck’s, which spread from Washington nationally with great success. The latest coffee up-and-comer is Boise, Idaho-based Moxie Java, which went to the land of the coffee house to find its first advertising agency, AKA Advertising & Sass/Portland, Ore. Moxie, which markets coffee under the White Cloud Mountain Coffee Co.
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