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NEW YORK Just over a year after it was acquired by NBC Universal, iVillage is enjoying robust advertising and traffic growth even as the women’s portal faces growing competition from other quarters.
As of May, iVillage had exceeded 17 million unique users, its highest total since last October, and its user base had shown year-over-year increases for 11 of the past 12 months, according to comScore Media Metrix. More impressively, ad revenue for the 12-year-old Web property surged by 46 percent in first-quarter 2007 and another 40 percent in the second quarter, far outpacing the 19 percent growth predicted for the general market.
While NBCU does not disclose revenue figures for iVillage, Adweek sister publication Mediaweek has learned that the site expects to pull in between $120 million and $140 million in revenue in 2007, including advertising, subscription fees and partnerships, up from roughly $95 million generated in ’06.
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