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Blockbuster Video breaks a brand campaign this week titled “Memories” that shows actors and others reminiscing about their favorite movies.
TV ads from lead agency Doner, Southfield, Mich., will be used as stand-alone branding spots, with some tagged at the end to support the Blockbuster Rewards loyalty program or introduce new releases.
Each ad includes a scene in which people describe scenes from their favorite movies, classics and some new releases. The spots don’t reveal the titles because the company is considering a Web site contest next month asking entrants to guess them.
“These ads celebrate that special bond people have with their favorite movies,” said John DeCerchio, Doner chief creative officer.
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