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Five television spots from Arnold Communications for Volkswagen of America’s New Beetle evoke the spirit of the car’s ads from the ’60s and pairs it with special effects and some left-field music selections from the ’90s.
Each commercial shows the car–and little else–on a white background. The ads are differentiated by the behavior of the car and the music (experimental rock from Spiritualized and ambient dub from The Orb, for instance). The spots break nationally on March 23.
One ad starts with a shimmering blue blob on a white screen.
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