New Accent for Chevy

By Katy Eckmann and Tanya Gazdik





ATLANTA–One Miami shop’s loss was another’s gain last week when General Motors’ Chevrolet division–planning to drastically increase its marketing efforts to the Latino community–shifted its Hispanic ad account from Lezcano Associates to Accentmarketing.





A minority-owned unit of the Interpublic Group of Companies’ Allied Communications Group, Accentmarketing is a sister shop of Campbell-Ewald Advertising in Warren, Mich., Chevy’s national agency. The client said it reviewed five other Miami Hispanic specialty agencies for the assignment, worth an estimated $10-20 million.