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Thanks to ESPN and The Travel Channel, whose ratings grew with the help of poker tournaments telecast this summer, TV may have a new programming genre to play with—and buyers like the odds.
Following ESPN’s airing of The World Series of Poker and Travel Channel’s World Poker Tour, Bravo, Game Show Network and NBC have bought into the idea. In addition, a new network, Casino and Gaming Television, is set to launch in the third quarter.
NBC is teaming with The Travel Channel to bring The Travel Channel World Poker Tour Battle of Champions to TV on Feb.
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