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Sixdegrees has retained Pile and Co. here to help find its first agency of record.
The New York-based “Internet community” plans to spend $6-10 million on offline and online efforts, said representative Rebecca Tompkins.
Formed in 1997, Sixdegrees is looking for a shop to craft a branding and membership acquisition campaign for www.sixdegrees.com, a site supporting a broad range of e-commerce, auction and search capabilities, Tompkins said.
Consultants with Pile and Co. are in the process of forming criteria for participation and making initial contacts with agencies.
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