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COMPANY ’92 advertising $ ’91 advertising $
PROCTER & GAMBLE 535,268,400 515,697,000
GM 449,514,600 527,832,000
KRAFT GENERAL FOODS(*) 287,439,000 261,463,000
McDONALD’S 218,405,000 171,834,000
JOHNSON & JOHNSON 218,151,300 239,823,000
SEARS 194,065,700 187,875,000
AT&T 167,776,800 171,955,000
ANHEUSER-BUSCH 158,940,300 122,922,000
COCA-COLA 130,666,600 95,236,000
WALT DISNEY 107,404,900 93,800,000
Note: ’92 figures include Fox TV; ’91 is only ABC, CBS, NBC.
(*) KGF brands include Louis Rich, Entenmanns, and Oscar Mayer Food
Source: LNA
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