Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK — The “CBS Evening News” scored a ratings victory last week for the first time since July 1998. After winning in the ratings for 53 straight weeks, NBC has lost three out of the last five weeks _ twice to ABC’s “World News Tonight.”
NBC explains the sudden slump by pointing out that its audience, slightly younger than its competitors, has a greater tendency to drift away during daylight savings time.
NBA finals on NBC and Stanley Cup playoffs on ABC last week also pre-empted the news on those networks twice each in some markets out West, helping CBS’ viewership.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in