Network: Active

NEW YORK – The network marketplace remains active, with prime moving, and most other dayparts red-hot. Prime is ‘a little snug – tighter than I’d want it,’ said one buyer, with premiums fixed in the mid-single digits. The nets are telling buyers they collectively need $100 million in prime to close out the quarter. Buyers are automatically, skeptically, pinning the hole at closer to $125 million. Even at the lower figure, noted one network buying chief, ‘that’s a lotta dough – especially at $85,000 a pop.’